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How do you decide what topics and bits get on the air? Most importantly, I don't fly solo. Our
efforts are a group one. We communicate real well with one another as to
what we like and dislike. There are no egos. A lot of what makes it
to air are personal experiences and reactions to the news. Actually,
overall, I think more ideas get shot down than make it to air. But,
luckily, neither Mojo, Spike, Sara, Eric or myself take it personally. Great question! We just celebrated our one
year anniversary. Mojo came from Tucson and carried a lot of his
benchmarks with him. So, a good percentage of those still exist after a
year. However, in my experience I've learned that benchmarks bore the
consistent listener. By that, I mean, most people go to work or take
their kids to school at the same time each day. If all they hear is that
benchmark, assuming it's a daily one, they view the show as a "one trick
pony." We've been able to overcome that situation by making our
benchmarks tie into particular days of the week (i.e. Confession Wednesday).
Spreading it out is always a good thing...which applies to morning radio as
well!
My next brainstorm involves a consistent show
budget that doesn't require approval to buy some new pencils. Oh yeah, it
must accrue in the event we don't find time to spend all the money by the end of
each month. No matter how hard I try, I'll never do everything I want to do. We all compiled our own "Top 10 Things I Want To Do Before I Die" list & talked about them on the air. Here's mine:
I'm bound to fail. Michael Jackson's
getting freakier daily & probably won't tour again. Plus, Hawaii's is
hard to drive to! Nude With Another Dude: For front row N'Sync tickets, we had 2 straight guys get buck naked and spend five full minutes of "special time" with one another in ONE sleeping bag. I am a changed man for witnessing it. previous spotlight shows:
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